With global online retailing industry booming, it is no surprise that you own an e-commerce business or planning to do so. You’re just one of the thousands and thousands of people who own online stores in a hope to replicate those ‘rags to riches’ stories and make millions.
As noble as your endeavors, undertakings and dreams are, should you know, most of these online businesses are going to fail. Why, you ask? For one, not everyone can enjoy the same amount of success. And second, their marketing strategies are dull, incompetent and ineffective. In fact if your ecommerce business is yet to see a decent financial success, a lot has to do with the way you’re marketing your brand, business and products. And you can’t blame yourself for that; after all it’s not all very easy. This is why top agencies of e-commerce marketing in Shanghai and around the world play such an important role in this industry.
Here are 3 marketing reasons why your e-commerce business hasn’t yet taken the flight for that dreamy success-
1) Undermining the significance of content marketing– Yes its ecommerce business and it’s all about the good products. But this doesn’t undervalue the importance of content. Decades back, Bill Gates said “Content is King” and it still holds very true, even in this industry. Foremost, your products’ description is the most important thing here. It needs to be very detailed that explains everything precisely, from top to bottom, to the potential customers.
2) Not caring about e-mail marketing– Email marketing has always been the most important thing for the success of online business, even in this industry. It connects you to your potential or revisiting customers on a more intimate level. But not many businesses use it as rigorously and effectively as they should, except for occasional newsletters. You must collect emails of your potential customers and be in consistent touch with them, even when there are big chances they are not going to buy anytime soon. Provide them with seasonal discounts and keep them updated with all the developments in your business. You can easily make sales through emails.
3) Underutilizing Social Media platforms– Your business won’t succeed solely on the back of ecommerce SEO agencies; social media platforms play an equally crucial role. Aside from making sales, Facebook, Twitter, Pinterest and other platforms builds a brand name for your business. And in ecommerce industry, which is very crowded today, having a well built and trustable brand is very important.
These three might be the things holding your ecommerce business down. Get rid of them today. Or better, hire professionals of ecommerce marketing in Asia and around and let them take care of everything for you- from the mentioned reasons to other common problems like slow website, lack of inbound links, and more.
DT Digital Asia - Online Marketing Company in China 